thursday november 11

today i was thinking about the clever names of hearing clinics that i've come across at my job while handling paperwork for hearing aids. "hear after" and "sound ideas" are among the clinic names i've seen already. my thoughts turned to what sort of punny name or slogan i'd concoct if i were starting a hearing clinic, and after thinking for about 30 seconds, i settled on "here today, hear tomorrow." though i was initially pleased with this brainstorm, the more i considered it, the more problematic a slogan i found it. i feel like the question it immediately inspires is: "if you're here today, why do you have to wait until tomorrow to hear? why doesn't it happen right away?"